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Walk for PKD – Stop Motion Video Series
PROJECT TYPE
Content Creation
Date
2019
ROLE
- Concepted, scripted, styled, and shot each stop-motion video
- Incorporated seasonal themes (Halloween, fall) to align with campaign timing
- Delivered all post-production and animation editing
- Collaborated with internal teams to align messaging and timing with campaign goals
STRATEGY AND EXECUTION
Each stop-motion video used handcrafted visuals and symbolic elements to tell a story—whether it was resilience through fall leaves or spooky fun with a deeper message. I produced the animations entirely in-house, from set design to editing, ensuring brand consistency and emotional appeal across social and email channels.
RESULTS
- Strengthened engagement with Walk for PKD community across digital platforms
- Increased video shares and organic reach on social media
- Provided creative continuity throughout the virtual campaign experience
- Reinforced campaign themes with accessible, emotionally compelling content
TAKEAWAYS
These videos proved that even small-scale, DIY-style content can make a big impact when grounded in purpose and heart. Through creativity and storytelling, we maintained community connection and campaign energy when it mattered most.
To energize and engage the PKD Foundation’s Walk for PKD community during the height of the pandemic, I created a series of stop-motion videos. These playful, thematic animations delivered important messaging in a lighthearted, visually memorable way—helping keep the campaign top of mind and emotionally resonant in a virtual format.
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