POWERING UP EMPLOYEE OWNERSHIP

From October to December 2024, Team Kline launched Powering Up Employee Ownership, a four-piece printed communications campaign celebrating Employee Ownership Month through a bold 1980s retro theme. The campaign unified a multi-generational workforce and transformed ESOP education into something employees could see, touch, play, and remember.

HIGHLIGHTS & RESULTS:

In-house innovation: All materials were designed and produced internally, saving the organization over $20,000 while enhancing authenticity.

Educational impact: ESOP comprehension rose 34%, with employees reporting greater confidence in vesting, share value, and long-term benefits.

Employee engagement: ESOP Month participation increased 40% over the previous year.

Creative learning tools: The comic and board game re-imagined complex ownership principles through storytelling, humor, and gameplay—later repurposed for new-hire onboarding.

Cultural connection: The 80s theme bridged generations, linking personal empowerment with financial literacy.

OUTCOME:
By merging strategy, design, and employee collaboration, Powering Up Employee Ownership turned education into an experience. The campaign not only strengthened understanding of employee ownership but also solidified Team Kline’s culture of pride, teamwork, and creative learning—earning national recognition for excellence in communication.

Each piece—the Current Connection magazine, Miami Vice flyer, Power Up comic book, and Power Up board game—brought Team Kline’s new POWER values (Pride, Own It, Wealth Creation, Embrace Change, Respect) to life through accessible, nostalgic design and interactive learning.