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HOGAN CANDLE CO.
PROJECT TYPE
Branding & Identity
DATE
2017-2020
ROLE
As founder and creative lead, I managed every aspect of the brand, including:
- Visual identity and packaging design
- Product photography and styling
- Marketing strategy across Etsy and social media
- Customer experience and fulfillment quality
STRATEGY & EXECUTION
To establish brand recognition, I designed a minimalistic logo, clean label system, and cohesive packaging that communicated a high-end, artisanal feel. I styled and photographed all products to highlight texture, warmth, and scent appeal, optimizing listings for Etsy. Each product was paired with unique descriptions and social content tailored to home and wellness-focused buyers.
Customer experience was central—I curated packaging materials to create a thoughtful, share-worthy unboxing moment with every order.
RESULTS
- Successfully launched and managed a boutique candle line from concept to customer
- Built a cohesive visual brand identity with consistent touchpoints across web and packaging
- Drove traffic and engagement through styled visuals and platform-specific content
- Earned repeat customers and positive reviews highlighting both aesthetic and experience
TAKEAWAY
This project illustrates my ability to take a brand from idea to execution—combining creative design with marketing fundamentals and customer-first thinking. It’s a testament to how I blend strategic vision with hands-on execution across digital and physical brand touchpoints.
Hogan Candle Co. was my self-launched handmade candle business, created to explore brand development, product marketing, and creative entrepreneurship. In a highly saturated market, I built a visually distinctive, customer-centered brand that balanced design, storytelling, and strategy to appeal to a niche audience.
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