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HOGAN CANDLE CO.

PROJECT TYPE

Marketing, Brand Development

DATE

2017-2020

ROLE

Strategy, Photography, Customer Experience, Branding

As the creator and founder of Hogan Candle Co., I managed all aspects of branding, design, and product marketing for my handmade candle business. This experience showcases my skills in creating a cohesive and appealing brand identity, as well as my ability to execute a successful product launch in a competitive market.

Key Highlights:

Brand Development: Designed the logo, labels, and packaging to establish a sophisticated and minimalistic aesthetic that reflects the brand's personality and target market.
Product Photography: Styled and captured high-quality product images to enhance online visibility and showcase the products’ premium quality.
Marketing Strategies: Developed creative product descriptions and promotional content to appeal to a niche audience while leveraging platforms like Etsy and social media.
Customer Experience: Ensured all products were packaged attractively, with attention to detail, to create a memorable unboxing experience for customers.
This project emphasizes my ability to combine creativity and strategy to build a brand from scratch, manage its promotion, and ensure consistency across all visual and marketing touchpoints.

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