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CURRENT CONNECTION
PROJECT TYPE
Internal Communications & Engagement
DATE
2023 - 2025
ROLE
As Marketing and Communications Manager, I lead end-to-end production of the magazine, including:
- Editorial strategy and content theme planning
- Layout and visual design for readability and brand alignment
- Copywriting and internal sourcing of stories and highlights
- Feedback analysis and continuous content refinement
STRATEGY & EXECUTION
Each issue is strategically planned to align with company goals, including ESOP education, growth milestones, and cultural storytelling. I manage timelines, oversee design execution, and ensure every page reflects our tone and values. The magazine is distributed digitally and in print to reach both field and office staff.
RESULTS
- Achieved a 4.5/5 average approval rating from employees
- Employee feedback showed a 26% increase in awareness of company news (compared to previous internal communication survey)
- Helped strengthen company culture and reinforce Team Kline’s position as a trusted, employee-owned brand
TAKEAWAYS
Current Connection became more than a newsletter—it’s a culture-building tool that strengthens internal alignment and celebrates employee ownership. Thoughtful editorial strategy paired with strong visual design ensures it informs while fostering pride and connection.
Team Kline needed a consistent, engaging way to communicate company news, celebrate employees, and reinforce brand culture across its growing workforce. Current Connection, our internal magazine, was launched as a strategic communications tool to inform, inspire, and connect employee-owners.
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