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CURRENT CONNECTION
PROJECT TYPE
Internal Communications, Print Marketing
DATE
2023 - 2025
ROLE
As Marketing and Communications Manager, I lead end-to-end production of the magazine, including:
- Editorial strategy and content theme planning
- Layout and visual design for readability and brand alignment
- Copywriting and internal sourcing of stories and highlights
- Editing and revisions
- Photography
- Promotion
- Feedback analysis and continuous content refinement
STRATEGY & EXECUTION
Each issue is strategically planned to align with company goals, including ESOP education, growth milestones, and cultural storytelling. I manage timelines, oversee design execution, and ensure every page reflects our tone and values. The magazine is distributed digitally and in print to reach both field and office staff.
RESULTS
- Achieved a 4.5/5 average approval rating from employees
- Employee feedback showed a 26% increase in awareness of company news (compared to previous internal communication survey)
- Helped strengthen company culture and reinforce Team Kline’s position as a trusted, employee-owned brand
TAKEAWAYS
Current Connection became more than a newsletter—it’s a culture-building tool that strengthens internal alignment and celebrates employee ownership. Thoughtful editorial strategy paired with strong visual design ensures it informs while fostering pride and connection.
Current Connection Volume 04
Team Kline needed a consistent, engaging way to communicate company news, celebrate employees, and reinforce brand culture across its growing workforce. Current Connection, our internal magazine, was launched as a strategic communications tool to inform, inspire, and connect employee-owners.
