top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
10 DAYS ONE GOAL
PROJECT TYPE
Marketing
DATE
2020
ROLE
- Rebranded the campaign concept, strategy, and rollout timeline
- Directed all messaging, video production, and digital storytelling
- Created campaign content for email, social, and web platforms
- Developed a scalable virtual format to replace city-specific events
STRATEGY & EXECUTION
Rather than cancel or postpone events, we reframed Why We Walk as a 10-day digital challenge. Each day delivered a new theme—highlighting patient stories, research progress, and calls to action. The content calendar was designed to sustain momentum, build emotional connection, and drive donations through short-form video, graphics, and daily engagement prompts.
RESULTS
- $1.1 million raised in just 10 days
- 2,500+ participants across 400+ teams
- Social content achieved record shares and comment volume
- Successfully retained momentum and connection during a public health crisis
TAKEAWAY
This campaign proved the power of agile storytelling and virtual community-building. By leaning into connection, clarity, and consistency, we not only salvaged an in-person campaign—but created one of the organization’s most impactful digital fundraisers to date.
Mid-launch of our Why We Walk campaign, the COVID-19 pandemic disrupted in-person gatherings across the country—directly impacting a vulnerable community who depends on our support. We pivoted quickly, evolving the campaign into 10 Days, One Goal: a fully virtual, nationwide event designed to unify participants, inspire action, and raise critical funds online.
bottom of page