PROJECT 1
PKD AWARENESS DAY
PKD Awareness Day is celebrated on Sept. 4 nationwide by kidney-related organizations across the country.
It is a day dedicated to educating and inspiring communities to learn about kidney-related ailments.
CLIENT
PKD FOUNDATION
RESPONSIBILITIES
VIDEOGRAPHY, SOCIAL MEDIA MANAGEMENT
YEAR
2018
CONCEPT
For this campaign, our main goal was to raise awareness. We measured this based on social media engagement.
We created a landing page that served as the hub for our community to go and gather resources to get involved.
We used a series of emails, social posts, gifs, blogs, videos, a Facebook profile picture frame and created shareable infographics for our community to use.
For this campaign, I was responsible for our social media management, social media copywriting, and content creation.
PROJECT 2
GIVING TUESDAY
Giving Tuesday is a global, annual fundraising event, popular in the world of philanthropy and non-profit organizations. It provides an opportunity to give back after spending holidays like Black Friday and Cyber Monday.
