PKD AWARENESS DAY
PKD Awareness Day is celebrated on Sept. 4 nationwide by kidney-related organizations across the country.
It is a day dedicated to educating and inspiring communities to learn about kidney-related ailments.
VIDEOGRAPHY, SOCIAL MEDIA MANAGEMENT
For this campaign, our main goal was to raise awareness. We measured this based on social media engagement.
We created a landing page that served as the hub for our community to go and gather resources to get involved.
We used a series of emails, social posts, gifs, blogs, videos, a Facebook profile picture frame and created shareable infographics for our community to use.
For this campaign, I was responsible for our social media management, social media copywriting, and content creation.
Giving Tuesday is a global, annual fundraising event, popular in the world of philanthropy and non-profit organizations. It provides an opportunity to give back after spending holidays like Black Friday and Cyber Monday.