PROJECT 1

PKD AWARENESS DAY

PKD Awareness Day is celebrated on Sept. 4 nationwide by kidney-related organizations across the country.

It is a day dedicated to educating and inspiring communities to learn about kidney-related ailments. 

CLIENT

PKD FOUNDATION

RESPONSIBILITIES

VIDEOGRAPHY, SOCIAL MEDIA MANAGEMENT

YEAR

2018

 

CONCEPT

For this campaign, our main goal was to raise awareness. We measured this based on social media engagement.

We created a landing page that served as the hub for our community to go and gather resources to get involved. 

We used a series of emails, social posts, gifs, blogs, videos, a Facebook profile picture frame and created shareable infographics for our community to use.

For this campaign, I was responsible for our social media management, social media copywriting, and content creation.

PROJECT 2

GIVING TUESDAY

Giving Tuesday is a global, annual fundraising event, popular in the world of philanthropy and non-profit organizations. It provides an opportunity to give back after spending holidays like Black Friday and Cyber Monday.

CLIENT:

PKD FOUNDATION

RESPONSIBILITIES:

DIGITAL CAMPAIGN PLANNING AND MANAGEMENT, EMAIL DESIGN AND COPYWRITING, SOCIAL MEDIA MANAGEMENT, CONTENT CREATION, REPORTING

YEAR:

2018

 
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