10 DAYS. ONE GOAL.

Client

PKD Foundation

Year

2020

Location

USA

Channels

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

The Walk for PKD is the PKD Foundation's largest annual fundraising event. 

In 2020, the Foundation had to pivot this into a virtual event. I was responsible for the conceptualization, strategy, and execution. 

GOAL:

  • Raise 2 million dollars.

 

RESULTS:

  • 400 teams registered

  • 2,500 participants across the country

  • Walk for PKD raised over $1 million

Read more about the 2020 Walk for PKD results in this recap.