From conceptualization and execution to content creation, I like to think of myself as the swiss army knife of marketing. My skill-set is varied but gives me a unique perspective on marketing. I'm passionate about understanding an audience, telling a story, and creating marketing strategies that will truly resonate.
My journey began in 2014 as a radio announcer. Utilizing the station's Twitter account, I’d tweet requesting song recommendations from our audience. Shouting out listener handles on-air, the community loved hearing their names announced on the radio and getting their songs played. This increased listenership. I had no idea that this was marketing, but I knew learned people will pay attention when they feel you've paid attention to them.
After graduating I spent a year in Haikou, China teaching English.
I started a YouTube channel to document my experience and used my Instagram page to promote it. Using an old Dell laptop camera and no editing software, I posted my first video in 2016. Today that video has been watched well over 7,000 hours per week and still receives real engagement.
From non-profits to the c-store realm, freelance, and building my own brand, there is one thing about marketing that remains the same. Consumers want to feel heard, not like they’re being sold to. By listening to the audience and their needs you can understand how a product, good, or service can best serve them and effectively market.
This is the type of marketing professional I strive to be.
No used car salesman energy here. 😉