GIVING TUESDAY

Client

PKD Foundation

Year

2019

Location

USA

Channels

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

The PKD Foundation participates in this global movement every year to inspire its community to donate and help fund PKD research.

 

For this campaign, I was responsible for the conceptualization, planning, and execution of all marketing.

GOAL:

  • Raise $18,000

  • Gain 10 new volunteers

 

RESULTS:​

  • Raised $45,028.88

    • ​97 gifts from first-time donors

  • Gained 22 new volunteers

  • Gained 27 new peer mentors

Social Media

2018

Planned and managed a digital campaign that brought in over $40,000, the largest amount recorded in PKDF history from a Giving Tuesday campaign.

2019

Planned and managed a digital campaign that brought in over $18,000 in donations, the second-largest amount to be generated at the time.

2020

Planned and managed a digital campaign that brought in over $15,000 in donations during the beginning of the pandemic.