
The PKD Foundation participates in this global movement every year to inspire its community to donate and help fund PKD research.
For this campaign, I was responsible for the conceptualization, planning, and execution of all marketing.
GOAL:
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Raise $18,000
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Gain 10 new volunteers
RESULTS:
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Raised $45,028.88
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97 gifts from first-time donors
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Gained 22 new volunteers
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Gained 27 new peer mentors
Social Media
2018
Planned and managed a digital campaign that brought in over $40,000, the largest amount recorded in PKDF history from a Giving Tuesday campaign.
2019
Planned and managed a digital campaign that brought in over $18,000 in donations, the second-largest amount to be generated at the time.
2020
Planned and managed a digital campaign that brought in over $15,000 in donations during the beginning of the pandemic.