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GIVING TUESDAY

In honor of Giving Tuesday, an annual worldwide philanthropic day of giving, I planned an email and social media campaign for the PKD Foundation. In a less than two months, the organization recieved over $40K in donations in response to a series of emails and social media CTAs.

PKD Reaction Video

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PKD Reaction Video

For Giving Tuesday, our mission was to empower our community to raise awareness and get more engaged with the Foundation and each other. As inspiration for the community, I filmed individuals react to the image of a polycystic kidney. I was responsible for video conceptualization, production, and footage editing.

Giving Tuesday

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Giving Tuesday

The short video is a 1/2 fast draw videos created as a promotional tool for the 2018 Giving Tuesday campaign.

Normal Kidney vs. Polycystic Kidney

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Normal Kidney vs. Polycystic Kidney

In honor of PKD Awareness Day, this video was created to raise awareness of polycystic kidney disease by showing the difference between a normal kidney vs. a kidney with PKD. This video was used as a part of a digital campaign shared on a custom landing page, via email, and the PKD Foundation social media channels. For this project, I conceptualized the idea, directed, filmed, and edited the footage via Final Cut Pro X.

2018
Planned and managed a digital campaign that brought in over $40,000, the largest amount recorded in PKDF history from a Giving Tuesday campaign.

2019
Planned and managed a digital campaign that brought in over $18,000 in donations, the second-largest amount to be generated at the time.

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