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GIVING TUESDAY

Client

PKD Foundation

Year

2019

Location

USA

Channels

The PKD Foundation participates in this global movement every year to inspire its community to donate and help fund PKD research.

For this campaign, I was responsible for the conceptualization, planning, and execution of all marketing.

GOAL:

Raise $18,000
Gain 10 new volunteers

RESULTS:

Raised $45,028.88
- 97 gifts from first-time donors
Gained 22 new volunteers
Gained 27 new peer mentors

Giving Tuesday

01:34

Giving Tuesday

The short video is a 1/2 fast draw videos created as a promotional tool for the 2018 Giving Tuesday campaign.

Normal Kidney vs. Polycystic Kidney

00:57

Normal Kidney vs. Polycystic Kidney

In honor of PKD Awareness Day, this video was created to raise awareness of polycystic kidney disease by showing the difference between a normal kidney vs. a kidney with PKD. This video was used as a part of a digital campaign shared on a custom landing page, via email, and the PKD Foundation social media channels. For this project, I conceptualized the idea, directed, filmed, and edited the footage via Final Cut Pro X.

Social Media

2018

Planned and managed a digital campaign that brought in over $40,000, the largest amount recorded in PKDF history from a Giving Tuesday campaign.

2019

Planned and managed a digital campaign that brought in over $18,000 in donations, the second-largest amount to be generated at the time.

2020

Planned and managed a digital campaign that brought in over $15,000 in donations during the beginning of the pandemic.

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