Giving Tuesday

Giving Tuesday is a global movement meant to unleash the power of people and organizations to transform their communities and the world. This event takes place every year to motivate people to give back to the organizations they support.

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The PKD Foundation participates in the event every year to inspire its community to donate to the foundation and help fund PKD research.

 

For this campaign, I was responsible for the conceptualization, planning, and execution of all marketing.

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GOAL:

  • Raise $18,000

  • Gain 10 new volunteers

 

RESULTS:​

  • Raised $45,028.88

    • ​97 donations from first time donors

  • Gained 22 new volunteers

  • Gained 27 new peer mentors

Location

Nationwide

Client

PKD Foundation

Year

2018

Tactics

For this campaign, we used the following channels for promotion:

  • Company social media channels

  • Email

  • Landing page

  • Blog posts

Giving Tuesday
01:34

Giving Tuesday

The short video is a 1/2 fast draw videos created as a promotional tool for the 2018 Giving Tuesday campaign.
Normal Kidney vs. Polycystic Kidney
00:57

Normal Kidney vs. Polycystic Kidney

In honor of PKD Awareness Day, this video was created to raise awareness of polycystic kidney disease by showing the difference between a normal kidney vs. a kidney with PKD. This video was used as a part of a digital campaign shared on a custom landing page, via email, and the PKD Foundation social media channels. For this project, I conceptualized the idea, directed, filmed, and edited the footage via Final Cut Pro X.

Giving Tuesday Following years

​2018

  • Planned and managed a digital campaign that brought in over $40,000, the largest amount record in PKDF history from a Giving Tuesday campaign.

​2019

  • Planned and managed a digital campaign that brought in over $18,000 in donations, the second-largest amount to be generated at the time.

​2020

  • Planned and managed a digital campaign that brought in over $15,000 in donations during the beginning of the pandemic.