I bring a versatile skill set and results-driven approach to marketing. With a strong grasp of diverse audiences, I specialize in forming partnerships, fostering engagement, and crafting tailored solutions for each brand.
I began my career in media in 2014 as a radio announcer, using Twitter to engage with our audience and boost listenership. This experience taught me the value of audience engagement and social media management in marketing. I realized the power of paying attention to the audience and the impact it has on their engagement. This foundation shaped my future marketing pursuits and reinforced my belief in the significance of connecting with the target audience.
After graduation, I spent a year teaching English in Haikou, China. To document my experience, I started a YouTube channel and used my Instagram to promote it.
Despite limited equipment and no editing software, my first video posted in 2016 still receives significant engagement, with an average of 7,000 hours of watch time per week.
I believe that the key to effective marketing is to listen to the audience and understand their needs, rather than just trying to sell them something. By listening to the community you serve, marketing shifts from selling to providing value. By focusing strategy on how to best serve an audience, I have found results to be more impactful. I aim to embody this approach in all my marketing efforts.
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