10 days. one goal.

The Walk for PKD is the PKD Foundation's largest fundraising event. 100% of donations go toward life-saving research to find treatments and a cure for polycystic kidney disease.

In 2020, due to the pandemic, the Foundation was forced to pivot this event into a virtual event that took place online, over 10 days.

For this campaign, I was responsible for the imagery and methods of engagement. This included coming up with the video concepts, sourcing and working with vendors as well as stepping up to produce in-house videos, and conceptualizing the "Why I Walk" submission.

GOAL:

  • Raise 2 million dollars.

 

RESULTS:

  • Walk for PKD brought 400 teams

  • 2,500 participation together across the country

  • Walk for PKD raised over $1 million

Read more about the 2020 Walk for PKD results in this recap.

Location

Nationwide

Client

PKD Foundation

Year

2020

Tactics

For this campaign, we used the following channels for promotion:

The underlined tactics were those that I directly managed.

  • Company social media channels

  • Facebook page

  • Email

  • Mailers

  • Social media ads

  • Native ads

  • Landing page

  • Print ads

  • Blog posts