10 days. one goal.

The Walk for PKD is the PKD Foundation's largest fundraising event. 100% of donations go toward life-saving research to find treatments and a cure for polycystic kidney disease.

In 2020, due to the pandemic, the Foundation was forced to pivot this event into a virtual event that took place online, over 10 days.

For this campaign, I was responsible for the imagery and methods of engagement. This included coming up with the video concepts, sourcing and working with vendors as well as stepping up to produce in-house videos, and conceptualizing the "Why I Walk" submission.


  • Raise 2 million dollars.



  • Walk for PKD brought 400 teams

  • 2,500 participation together across the country

  • Walk for PKD raised over $1 million

Read more about the 2020 Walk for PKD results in this recap.




PKD Foundation




For this campaign, we used the following channels for promotion:

The underlined tactics were those that I directly managed.

  • Company social media channels

  • Facebook page

  • Email

  • Mailers

  • Social media ads

  • Native ads

  • Landing page

  • Print ads

  • Blog posts