HI, I'M TIERRA
10 days. one goal.
The Walk for PKD is the PKD Foundation's largest fundraising event. 100% of donations go toward life-saving research to find treatments and a cure for polycystic kidney disease.
In 2020, due to the pandemic, the Foundation was forced to pivot this event into a virtual event that took place online, over 10 days.
For this campaign, I was responsible for the imagery and methods of engagement. This included coming up with the video concepts, sourcing and working with vendors as well as stepping up to produce in-house videos, and conceptualizing the "Why I Walk" submission.
GOAL:
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Raise 2 million dollars.
RESULTS:
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Walk for PKD brought 400 teams
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2,500 participation together across the country
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Walk for PKD raised over $1 million
Read more about the 2020 Walk for PKD results in this recap.
Tactics
For this campaign, we used the following channels for promotion:
The underlined tactics were those that I directly managed.
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Company social media channels
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Facebook page
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Email
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Mailers
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Social media ads
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Native ads
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Landing page
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Print ads
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Blog posts
Why We Walk Promotional Videos
10 Days. One Goal. In-House Videos
10 Days. One Goal. In-House Videos
10 Days. One Goal. Kick-off
10 Days. One Goal. : Get Involved
10 Days. One Goal. : Starting Line Ceremony
